Building a good Instagram profile is the first step to attracting followers and converting your connection to leads. The following are the steps to take to building quality and stylish Instagram account and profile for business.
1. Find your own style
Don’t randomly post everything that comes in front of your lens.Think about what suits you and ask yourself for each photo whether it fits the style of your previous pictures, says Chatty.So, your followers know what to expect from you. Warning: Your account should not only consist of selfies – if you are not famous, you will only bore your followers in the long run.To make a stylish Instagram profile, you should be unique and natural.
2. Pay attention to quality
Instagram is about aesthetics. Make sure each photo is clean and blur. And always shoot several pictures to be able to choose the best one. Be sure to use the targeting tool – it’s the most important Instagram feature of all, but many users just skip it. With the result that the popular sunset photos often have a crooked horizon.
3. The background counts too
Always pay attention to your background. If you want to photograph an object, choose a simple, clean background – white, soft tones or, in the case of food photography, dark backgrounds look particularly beautiful. For portraits and outfit postings, colorful walls with graffiti are particularly popular with successful Instagram at the moment.
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4. Put your subject in the right light
Avoid artificial light as much as possible! It always looks yellowish in photos, and the flash doesn’t really help either. Every picture becomes more beautiful when you use natural light. Also, play with the focus of your phone camera by tapping on the screen – on the point where you want the focus to be. You will notice that the exposure changes automatically.
5. Not just square
According to Techpally, Instagram photos don’t always have to be square. Some subjects just look better when they’re cropped horizontally or vertically—landscapes, for example. Many apps help crop images while creating a clean background, including Afterlight or InstaSize.
6. Filter only when necessary
When Instagram was still young, all users were obsessed with filters – but a lot has changed since then. Today you should first check whether your photo needs a filter at all or whether it doesn’t look much nicer unprocessed. If you do decide to edit it, don’t just use the per-installed standard filters on Instagram, but always use the other settings as well. Separate photo editing apps like “Techpally Lens” can also be very useful.
7. Hashtags wisely
Set hashtags – but not too many! A maximum of five must be enough, everything else has an overwhelming effect on your followers. You can find the currently most popular hashtags worldwide on Website’s hot list. But be careful, choose a hashtag because it goes with your picture – not just because it’s in at the m
8. The right time
If you want your picture to be seen by as many people as possible, it is best to post it in the morning or early evening. Studies show that most users are online on Instagram between 6 a.m. and 8 a.m. and again between 5 p.m. and 8 p.m.
Do you want to build a network? This only works by interacting with other Instagrammers. Like, follow many accounts and comment on pictures. When someone comments on you, you reply; if someone likes your photo, like back. This is how you will gain new followers in a short time.
10. Less is more
Don’t post too much. It’s better to wait a while, otherwise you’ll waste content and might come off as annoying, Business pally boss advised. When it comes to photos, keep it simple! The most successful posts are the ones that are easy to understand. Don’t think too much about your pictures – Instagram is supposed to be fun!